Preparation & implementation of a yearly marketing plan for brand (based on the international strategy and activities developed by HQ in...
Higher education (marketing, economics). Relevant and successful experience (3 years min) in multinational FMCG company. English - Advanced. Strong Excel & Power..." />

Senior Brand Manager

З/п не указана
Опыт работы: От 3 до 6 лет
График работы: Полный день
Занятость: Полная занятость
Компания: Henkel Russia
Адрес: показать на карте
Responsibilities:
  • Preparation & implementation of a yearly marketing plan for brand (based on the international strategy and activities developed by HQ in terms of new products)
  • Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
  • Proposal, implementation and analysis of all necessary market research activities for group of brands and the related projects, together with Market research agencies
  • Manage product portfolio considering lines and SKU’s performance analysis
  • Representing brand towards the advertising agency, implementing with them all necessary advertising actions
  • Preparation, presentation and follow-up of yearly media-briefings
  • Implementation and control of individual media campaigns
  • Preparation of Russian advertising material for the group of brands (mainly adaptations of international ATL materials)
  • Obtaining of relevant information and strategic advice from the agency
  • Control of agency-related costs
  • Represent the group of brands towards the headquarters, keeping up-to-date about brands developments and projects, and provide HQs with all necessary Russian data
  • Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
  • Preparation of the detailed planning (mid- and long-term on brand and product level) for brands
  • Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins
  • Work in close collaboration with Sales division, Trade Marketing, Category Management etc.
  • People management: 1 direct subordinate
Requirements:
  • Higher education (marketing, economics)
  • Relevant and successful experience (3 years min) in multinational FMCG company
  • English - Advanced
  • Strong Excel & Power Point knowledge

  • Strong analytical skills

  • Communicative, helpful, team-oriented, agile

Salary&Benefits:
  • Compensation depends on experience and will be discussed individualli (fix+bonus).
  • Medical insurance
  • Life insurance
  • Lunches
  • Extended paid vacation (31 calendar days per year)
  • Opportunities for development within the company
  • Friendly, professional team
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